Media Release


Every now and again, a new invention comes along, which signals a complete re-imagining of the world as we know it…

The Peanut Trident, internationally renowned as “The Ultimate Venue”, was unveiled to the South African event industry with resounding applause this past week. The big-wigs of local marketing and event managers were captivated with the sheer brilliance, scale and possibilities that this first-of-its-kind structure has brought to the world's entertainment scene.

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 In the contemporary South African entertainment scene, consumers are expecting a world-class experience. To make an impact requires that special, unique edge – which prompted SaEvents to introduce SA to the The Trident: this unique venue space incorporates vast platforms ranging from digital environmental projection, top-end décor design and production potential.

This new venue option, which is a giant 986m2 inflatable structure, revolutionizes perceptions around the limits of traditional event spaces. It presents a variety of opportunities to capture the essence of brand positioning coupled with the hype and excitement required for any type of event, no matter how big or small.

 "Demand for The Trident has confirmed this as one of the most exciting developments in mobile event production worldwide, adding an incredible ‘Wow’ factor to creating the most effective awareness for your brand, whether it be via a corporate function, large-scale-event or concert.  Following our industry launch, The Trident calendar is already almost fully booked for the remainder of 2010, promising a unique "Trident experience" every time it goes up!” says Pieter Rossouw from

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“Very Impressive! Truly a great structure, it is great to see a structure that is both aesthetically pleasing and practical. We look forward to utilizing The Ultimate Venue in the near future,” says Brendon Crowther from CollyerLessick brand & event engineering.

Guy Allen, Director: Barcode continues: “The potential of the Ultimate Venue is astounding, not only does it look phenomenal but is a pleasure to work in and around. We are sure that this venue will go from strength to strength and we look forward to being part of the journey!”

The ‘Peanut’ Trident was engineered and built by Inflate Structures. Inflate is an established, award-winning international company, with whom SaEvents collaborated to bring the massive mobile event structure to South Africa; Inflate has become synonymous with the design and conceptualization of stimulating structures specifically designed for the temporary and portable market. Clients such as Nike, Puma, Coke, Apple, Lacoste and Virgin have all used Inflate structures worldwide.

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SaEvents’ basic services include the following, which could also be expanded and tailor-made for specific event requirements:

• Conceptual event design

• Venue sourcing and negotiations

• Audio Visual & Graphic design

• Sponsorship negotiations

• Staging and event infrastructure

• Disaster management planning & liaison with authorities

• Sound engineering and setup design

• Lighting design and production

• Visual effects & video production

• Security arrangements & staffing

• Artist booking, liaison, transfers, accommodation, security & general management

• Marketing and publicity management

• Ticketing services

• Mobile based services and SMS competition lines

• Total hands-on event management

Contact for more information and detailed quotations:

Pieter Rossouw

Cell: 074-102-8523




Issued:                                     25 June 2010

Issued by:                                The Wire @ Total Exposure

On behalf of:                   




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